Welcome to the Business of Podcasting

Introduction

Podcasting is exploding, but monetization remains a challenge.
Introduction

Measurement

We know people downloaded a podcast, but we don't know if they listened. Advertisers are understandably reluctant.
Measurement

Targeting

In podcasting, the whole world hears the same ads, killing revenue from regional and international advertising.

Stale Ads

There is no easy way to refresh advertising. Ads in old podcast episodes grow stale, wasting potential revenue and needlessly annoying listeners.

ART19 Has Solutions
Has Solutions

Developed with input from top ad agencies, ART19’s ground-breaking technology provides new and improved listening metrics that are finally bringing major brands into the fold.
ART19 Has Solutions

WarpFeed<sup>TM</sup>

ART19’s revolutionary WarpFeedTM technology provides near real-time RSS ad insertion, unlocking regional and international advertising as well as monetization of back catalogs.

For Producers & Networks

Not just more data...

  • More Social
  • More Discovery
  • More Marketing
  • More Money

For Reps & Advertisers—a Fully Integrated Platform

  • Ad Serving
  • Targeting
  • Monitoring
  • Reporting
  • Air Checks
For Reps & Advertisers—a Fully Integrated Platform

Articles

Learn More About the Business of Podcasting

Podcasting poised to go from niche to mainstream

Podcasting poised to go from niche to mainstream

Financial Times Nov 13, 2014

…With people flocking to streaming and on-demand services such as Netflix and Spotify, the Swedish music service, and wireless broadband and mobile devices allowing them to access content on the go, advocates say podcasts are poised to capture more listeners and, with them, a bigger slice of the growing digital advertising pie.

‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More

‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More

The New York Times Nov 23, 2014

Podcasts have moved beyond being a nerd curio… Now, with the advent of ever smarter smartphones, it has become one more push-button technology, allowing consumers to download an app and listen to audio programming at a time of their choosing. If that sounds familiar — Netflix, anyone? — it’s no surprise that it will have similar transformative effects on traditional providers of serious audio programming…

‘Serial’ Puts Podcasts Back on Marketers’ Radar: News Digest

‘Serial’ Puts Podcasts Back on Marketers’ Radar: News Digest

The Wall Street Journal Nov 06, 2014

The podcast medium looks different these days from the early 2000s, says Yale Cohen, senior vice president of activation standards at ZenithOptimedia. When they were first introduced, podcasts provided people with a way to listen to their favorite shows when they were offline. Now, thanks to smartphones and ubiquitous WiFi, Americans are much more connected to the Internet. That effectively makes podcasts less like downloadable music and more like Internet radio—an increasingly attractive platform for advertisers.

Serial’s ‘shoestring’ success and the economics of podcasting

Serial’s ‘shoestring’ success and the economics of podcasting

The Globe and Mail Nov 25, 2014

In terms of total listeners, radio is still dominant. But listeners increasingly expect their programs on demand, and as technology makes podcasts easier to access, they are seeing “exponential growth,” said Eric Nuzum, vice-president of programming for NPR, the U.S. public radio giant.

Podcasts are back — and making money

Podcasts are back — and making money

The Washington Post Sep 25, 2014

RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago. And the connection that people can feel toward their favorite podcasts is exactly the sort of relationship that many media companies are trying to build with their users. At a time when people can easily skip TV ads, messages from sponsors on podcasts have a way of sinking in, especially when they’re read by the hosts of the show themselves, analysts say. As a result, this second wave of podcasts — unlike the first go-round — is promising to make more money.

Are Podcasts Poised to Break Into Advertising Mainstream?

Are Podcasts Poised to Break Into Advertising Mainstream?

Advertising Age Nov 21, 2014

Popular crime show ’Serial’ has piqued interest, but measurement is a hurdle. Podcast ads differ from the ads typically found in other digital media. Unlike video ads, which can be inserted at various junctures by third parties, podcast ads are embedded in the sound files themselves, which users tend to download onto their phones rather than stream in real time.

The (Surprisingly Profitable) Rise Of Podcast Networks

The (Surprisingly Profitable) Rise Of Podcast Networks

Fast Company Sep 26, 2014

Listeners like and trust hosts. Their paid promotional messages sound more like a friend’s recommendation than a sponsorship… Podcast ads generate ridiculous levels of engagement. Internal Midroll surveys of 300,000 listeners found that 63% of people bought something a host had peddled on his show.

The Team

Meet the People Behind ART19®

Sean Carr
Founder & CEO
Matt Belknap
Co-Founder & VP, Content
Jimmy Gleacher
VP, Content
Jeff Lopes
VP, Design
Johannes Vetter
Lead Engineer
Keith Gable
Senior Software Engineer
Josh Caffey
Senior Software Engineer
Samantha Midkiff
QA Engineer & Project Manager
Anish Beetun
Designer & Front-End Engineer
Amanda McCarthy
Administrator, Business & Legal Affairs

Non-Executive Directors

Ray Gallo
CEO, Gallo Digital
Teddy Lynn
CCO, Mediabrands Publishing
Matthew Ridley
CEO, Windmill Hill Asset Management

Drop us a line...

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ART19, Inc.
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Suite 505
San Rafael, CA 94901

323.799.4700